Thousands of websites are ranked by search engines to get required results for those people who are using those search engines. Each search engine has a ranking system by which it separates the better websites against junk websites.

Link popularity means the number of external links which are linking to your website which is the main thing which a search engine used to assign a page rank to your website.
As high is the page rank you have better and free traffic you can get from search engines. You can get lot of money from advertising budget.

When we create a new website it has low link popularity is start and you should link it to that website which has its existence for a longer time and have a specific page rank.

Link Popularity is a very good indicator to check a website quality because high quality websites would like to link with high quality websites only. Most of websites have a link form added with website and you can fill it and submit it to webmaster to review your website for linking. Linking to low quality websites may increase your website credibility.

Web master makes quick and effective strategy to increase website link popularity and it is hard to guess how many links you need to get a specific page rank.

Submitting articles to article directories is good way to get a link pointing back to your website. Joining a forum is used to get links back to your website by adding your signature into that website.